Website Design

The website served as an online brochure and was the primary extension of the brand. We rethought everything when building the site, from the structure, navigation and visual design.


Brand Awareness Advertising

The primary goal of this print ad was to make prospective clients aware of Apella Capital’s existence in their local area.



The brand’s overarching voice and tone is aspirational and sets the stage for prospective clients to feel confident about their future. This postcard is an extension of that message, and I’ve used color, imagery and design to reinforce the bright path that prospects can expect from their retirement when they become an Apella Client.