Under Armour

Under Armour is a leading sports apparel line. Their connected footwear product development team needed a presentation to show to their senior executive team to seek fiscal backing for the connected footwear program. We expertly vetted, recruited and collaborated with a copywriting consultant with years of professional and real-world experience in sports, running and wearable tech. As an internal presentation, the clients noted it did not need to follow Under Armour brand guidelines. However, during discovery we learned that it was important that the messaging be centered around a sense of brand loyalty. Thus, We decided to stick closely to the brand guidelines to reinforce this message. We also simplified the messaging to a strong headline and 3 key points. The deck impressed the execs and led to informed conversations at the top level at Under Armour.