Under Armour

Under Armour is one of the most powerful brands in sports apparel and footwear. A product team leader needed an equally powerful presentation making the case for continued investment in UA’s connected footwear program. Recognizing that we needed to sell executive leadership on more than engineering and technical prowess, we recruited a sports marketing specialist with a decade of experience in the running market and sports tech. This collaboration enabled us to connect the product team’s multi-year roadmap to the company’s broader messaging around running. While the internal presentation could rightfully be brand agnostic, we intentionally aligned the design with UA’s brand guidelines to reinforce the presentation’s overarching message of brand loyalty. Armed with these visuals, copy and messaging, our client could then engage with the executives on their own terms, securing for his team a strong voice in the subsequent conversation.