The “Hulk” design
The solution for the first graphic centered around the idea of creating an image of a man that resembled the Hulk because this particular Marvel character is a timeless representation of strength and a solid build. The “Hulk” was made using two different stock images (one of a man with the right facial expressions and one of a body builder) and some photoshop magic.
The family design
In this second graphic, the family fit together perfectly, reinforcing the message that all of the parts fit well together and assembly is easy.