Apella Capital
Apella Capital, a boutique financial advisory firm serving the mass affluent market, sought to elevate their brand identity. In the previous branding, all images were black and white, aiming for a distinctive look but often feeling dull and uninspiring. Thus, starting with the photography and armed with the tagline “Live Your Future,” we explored image treatment solutions that balanced distinctiveness with a better reflection of their aspirational messaging. The remaining brand components and elements, such as the hierarchy, colors, and shapes were further explored and refreshed. Shown below are the revised brand identity and website, along with brand-led collateral including a print ad and postcard.
Services
Brand Identity, Design, Art Direction and Web Design
Deliverables
Refreshed Brand Element Assets, New Image Library, Website, Brand Awareness Ad and Post Card
We’re humbled by the sentiments the Apella team expressed for the new brand identity, ranging from “Wow! This is so cool” to “This complements the Apella brand impeccably.” It’s what drives us to deliver the brand love our clients deserve.
Collateral
The collateral assignments included brand awareness advertising and direct mail. The primary goal of the print ad was to make prospective clients aware of Apella Capital’s existence in their local area. Meanwhile, the direct mail piece aimed to integrate with the brand’s aspirational tone, setting the stage for prospective clients to feel confident about their future. Serving as an extension of that message, it employs color, imagery, and design to reinforce the bright path that prospects can expect from their retirement when they become an Apella client.
Ready to get started?
Drop us a line and let’s discuss how we can execute a small project or develop a long-lasting partnership to elevate your brand.