This ‘before’ image showcases the client’s previous postcard, littered with a profusion of colors, elements, graphic treatments, and images. This visual clutter made it challenging for the target audience to discern the key focal points.


We began the postcard from scratch, reimagining everything from brand positioning to copy and design. This ‘After’ version shows how we addressed the lack of clarity and focus that the original postcard suffered from, ensuring that our iteration introduced a sense of airiness. Additionally, we incorporated a pattern reminiscent of wallpaper, imparting a feeling of homey comfort.