Infinity Group

Infinity Group designs and builds beautiful workspaces for clients across the United States. They guide people through every aspect of the journey; from the idea, to when it becomes reality and employees are thriving.  Infinity Group expanded their marketing efforts and wanted their creative to be more compelling, so they turned to the experts at Creative Chain. We restructured their typography, color palette and updated their Brand Guidelines. Infinity Group’s primary color is red, black and grey, and the client introduction touch points, such as their website and business cards, needed to use red sparingly. So, instead of using color to add visual interest, we used the textures of modern building material finishes and furnishings throughout these touch points. 

Services

Design, Development, Brand Collateral Development

Deliverables

Brand Guidelines, Website, Brand Collateral, Social Media, Digital Advertising

Brand Identity

We revitalized the existing brand by introducing a broader range of colors, incorporating a fresh typeface for headlines, and integrating new graphical elements. Additionally, we were tasked with updating the brand guidelines. Through a thorough brand identity discovery review session, we realized that employing colorful backgrounds and elements would detract from the vibrant principal photography showcasing the firm’s interior designs. The solution? We chose to develop several textured backgrounds devoid of color, resembling modern furniture fabric or flooring, to ensure the photography remained the focal point.

Website Design

We developed a visually compelling website for Infinity Group that focused on “modern simplicity”. We used Infinity Group red sparingly throughout the site, and any instance of red is a clickable call to action to draw the attention of the viewer.

Collateral

The collateral assignments included a look book, presentation, and business cards. Each needed to be clean, use the color palette sparingly, and designed so that the interior images were the star of the show. 

Digital ads and Social Media 

The digital ads we created matched well with the website, and stuck closely to the brand guidelines. The marketing team at Infinity Group and I had a bit more fun with the firm’s social media and created scroll-stopping images that encouraged users to seek more information about the company.

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