Motorq

Motorq is a leading SaaS provider of connected car data analytics solutions to enterprises and automotive OEMs. A previous designer had designed their website as the primary extension of the brand. We were tasked to further develop the brand through a number of deliverables such as brand guidelines, print ads, blog images and social assets.

Services

Digital and Print Design, Brand Collateral Development, Video Editing and Animation

Deliverables

Print Ad,. Blog Images, Linkedin Cover Image, Short Explainer Video

Brand Guidelines

Motorq asked our virtual team to create brand guidelines for their B2B SaaS brand. During brand discovery, we discovered that Motorq had multiple variations of the same color in their palette, which were used inconsistently throughout the website. This led to a diluted brand identity, making it difficult for businesses to recognize and connect with the brand. The client also wanted to keep their logo in tact and our team was able to build a backstory around it. In addition to creating a logical color palette, we also selected a type family and usage guidance.

“Thank you so much for always providing us with options…our biggest problem was that it was difficult to choose.”

Kara Foran
Marketing Manager – Motorq

Blog Images

Motorq asked Creative Chain to source or create illustrations in the same style as their current brand. We often needed to build custom illustrations using two or more sourced vector files and, on occasion, add to the illustrations with our own creations to better relate to the blog content. We then took things to the next level by restricting the color palette to a core set of primary, secondary and background colors, and used that palette to recolor the illustrations.

Linkedin Cover Image

Motorq asked us to create a cover image for their profile page. We developed a wall-paper pattern of passenger vehicles with map pins above them symbolizing Motorq’s primary value prop.

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Print Ad

Motorq needed a print advertisement to reintroduce the hardware-free benefits to the connected fleet market. We were supplied with all of the copy, and we customized the illustration while designing the ad in accordance with the new brand identity.