Paid and Organic Social Media Strategy and Design

We developed a Facebook and Instagram campaign that included a mix of paid and organic posts to help enhance the Michelob ULTRA fitness portfolio and drive sales and marketing opportunities for the participating studios.  We designed our own ad template using the supplied guidelines, and inserted fresh copy and photography to vary the campaigns.


Website Development

We developed a website specific to the campaign that featured classes from each of the participating studios, which amounted to approximately 40 classes per week.