Brand Collateral

A suite of brand collateral was built, including the above case study and brochure. The case study featured one of their direct clients (financial advisors), it would be downloadable from their website and offered as a sales tool. The brochure was created for the company’s enterprise clients. It needed to include facts and figures, and it needed to be a bit more buttoned-up than some of the other pieces that were created for smaller financial advisory firms.


Social Media

After learning more about their social objectives and receiving the content, I created a suite of social media images, many of them customizable in Adobe photoshop. The above shows images that I created for their holiday post, blog post and webinar promotions.


Images and Icons

Right Capital requested custom illustrations, rather than stock vectors, for their blog page and elsewhere throughout various digital touchpoints. Simple flat shapes and a uniformed color system was used for the imagery.




“Creative Chain been wonderful to work with during my time at RightCapital.  They are very creative, and always produce their work on time and budget.  They are also able to apply the right skillsets to a variety of projects and marketing channels which makes them extremely valuable to the startup environment.

Creative Chain understands that great design complements marketing goals and always goes the extra mile asking about the intended use of a piece, the audience, and makes suggestions for optimization when necessary. “

Anne Laffin
Marketing Manager
Right Capital