SCIEX is a global life sciences technology corporation that helps to improve the world we live in by enabling scientists and laboratory analysts to find answers to the complex analytical challenges they face. Trendsetters is SCIEX Americas' refreshed and renamed virtual event series featuring the newest scientific methods and techniques from industry insiders and product experts. The team at SCIEX needed a fresh logo and supporting graphics that were a better reflection of what the event had evolved into and in part to keep things fresh for their audience.


Digital and Print Design, Brand Collateral Development


Identity Design, Digital Assets

Logo Design

The logo tone was described as “Ahead of the curve, leading, New/Fresh and Edgy”.  Since the lifespan of the logo was estimated at about one to two years, utilizing the latest design trends was a no-brainer. The color palette was carefully applied to each character to compliment the gradient in the circle that sits behind the wordmark.

Digital Assets

The SCIEX team needed a full suite of digital assets built out, including landing page images, social media images, email headers, digital ads and more.

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