Crafting a lasting impression: The art of building a memorable brand

by Dave Maloney | Dec 6, 2023 | Business

I may be showing my age here, but I can still remember the days when Simon Cowell was the judge everyone loved to hate on the TV show “American Idol.” His critiques were razor-sharp, with one classic remark that he’d dish out to contestants after...

What’s the difference between UX/UI and web design/development?

by Dave Maloney | Nov 6, 2023 | Business

It’s a common misconception to lump UX/UI and web design/development into the same category. Another widespread misunderstanding, even among those inside the industry, is the belief that UX/UI designers adopt a more strategic approach, considering usability and...

10 crafty ideas that can keep your brand front and center with your audience

by Dave Maloney | Nov 1, 2023 | Business

For business owners and marketers, the pressure is real when it comes to upholding a strong and unforgettable brand presence. Juggling multiple tasks, maintaining campaigns, crafting engaging social media posts, and delivering fresh content consistently is no small...

Explore new paths to maximize your budget with creative collectives

by Dave Maloney | Oct 25, 2023 | Business

In the dynamic world of marketing and design, where creativity meets strategy, choosing the right team is crucial to success. Traditional advertising agencies have long been the go-to choice, but there’s a refreshing alternative on the rise—creative collectives...

What is a brand discovery and why would my business need one?

by Dave Maloney | Feb 12, 2022 | Business

You have engaged with a new graphic designer, copy writer or another creative vendor. It’s common for clients to work under the premise that simply tasking the creative with a project, providing a few instructions that they think are important, and waiting for the...