What's the difference between UX/UI and web design/development?

It's a common misconception to lump UX/UI and web design/development into the same category. Another widespread misunderstanding, even among those inside the industry, is the belief that UX/UI designers adopt a more strategic approach, considering usability and the human experience, whereas web designers do not. In reality, nothing can be further from the truth.

The differences between these fields are more practical. Rooted in distinct applications and practices, each of these roles require differing skills, mindsets and approaches.  In this article, we will set out to unravel the relationship between web design and UX design, shedding light on their unique roles and functions. We'll also explore the common design principles that bind them and delve into the fundamental differences in mindset that define each discipline.

Web Designers/Web Developers: Crafting Websites with Branding or Marketing in mind
Web Designers are the architects of the digital world, engaging website visitors effectively to enhance the online presence of brand, company or organization. They craft web pages to tell compelling visual stories, align with brand identities, and ensure ease of exploration. Their mission includes strategic direction and purposeful control utilizing images, text, elements, negative space, and layout to guide visitors toward specific goals. They provide developers with prototypes, serving as visual blueprints for website construction.

Web Developers are the engineers who transform designs into functional websites. They are skilled in languages such as CSS, HTML, JavaScript, and more, ensuring websites perform as intended. Their responsibilities include creating responsive layouts, optimizing navigation, and safeguarding page load times, security, and cross-browser compatibility. They also manage server-side operations and databases to deliver a seamless user experience.

UX/UI Designers: Enhancing User Experiences
UX Designers are dedicated to shaping the user’s experience with digital products such as mobile or desktop apps, website apps, wearables, games, and even the usable interfaces in cars. They achieve this through in-depth user research, usability testing, and data analysis, informing experiential decisions. Their work involves creating logical information structures, site maps, and user flows for seamless navigation. UX Designers may also visualizing product layouts and interaction patterns via wireframes.

UI Designers focus on designing the user interface of digital products, providing aesthetics to the graphical elements that a user directly interacts with on mobile apps, website apps, platforms, and devices such as buttons, emoticons, toggle switches, form fields, and more. UI design exclusively pertains to digital screens and interfaces, as the very definition of a user interface is the point of interaction between people and devices.

How they are different

As we mentioned, UX/UI and Web design/development are different roles - defined principally by the purpose of the digital experience.

The web domain: Shaping website experiences
If you haven’t guessed it already, the key to understanding web design is in the title itself. Web designers specialize in designing websites, such as those that describe a product or service without enabling direct interaction with the product on the site. For instance, a brand may require a home page, about page, pages detailing their services or products, a team page, testimonials, a blog, portfolio or gallery, and a contact page – all designed to enhance usability and engage customers and prospects throughout the experience. Web designers excel at crafting websites that consider the visitor's experience while delving into these areas of a website. In essence, web designers are creative strategists that exclusively cater to website visitors, expertly ensuring every component of the site is strategically designed to evoke emotions, facilitate learning, and prompt desired actions.

The user world: Enhancing Digital Interactions
Similarly, the essence of UX/UI is also encapsulated in its title. UX/UI (User Experience/User Interface) designers address pain points and develop solutions for websites, apps, games, and other digital platforms that users interface with actively and directly.  Perhaps siting some examples will help: think about Google, Amazon, Expedia, QuickBooks, PayPal, Slack, Salesforce, HubSpot, Upwork, and more, where the digital platform is in essence the product.  In the B2B space, there are countless applications in the same vein as the aforementioned popular platforms that require UX/UI design. This realm demands a deep understanding of human psychology, information architecture, and interaction design. UX/UI designers exclusively consider the end users of a product, striving to streamline interactions and make them as effortless as possible.

How they are similar

Throughout the evolution of UX/UI, numerous fundamental principles have emerged. However, many of these principles are not confined solely to the realm of UX/UI; many of these same principals have been followed in the web design world, reflecting the interconnected nature of design in the digital landscape. Here, we explore a few of the key principals that are embraced by both disciplines:

Websites and digital products are scanned, not read in full:  As we find ourselves in a time that's flooded by information overload, the way we interact with content and information is by scanning rather than meticulously reading. To cater to this scanning behavior, various design strategies are used, including incorporating graphical components such as buttons, icons, and other visual elements amidst text to convey information in a concise manner. Users and visitors typically scan for instantly recognizable elements , and then, if engaged, they delve deeper.

Clarity and Simplicity: The quest for clarity and simplicity is a principle that resonates across the digital spectrum. Whether on a website or a digital product, finding information quickly and acting promptly is the goal. This principle encourages the removal of unnecessary elements, the use of negative space, and the adoption of straightforward, uncluttered designs. By adhering to this principle, designers ensure easy navigation, swift information access, and efficient engagement.

Know the Audience: Understanding the target audience is a universal principle that underpins effective design. Deeply rooted in marketing fundamentals, this principle has been embraced by both UX and web designers. Prior knowledge of the audience, their preferences, needs, and expectations is indispensable for creating designs that resonate. Whether designing a website or a digital product, aligning the design with the audience's specific requirements leads to more engaging and effective experiences.

Visual Hierarchy: The principle of visual hierarchy is pivotal for guiding attention and interactions. Designers understand the significance of emphasizing critical elements. By using techniques such as color, size, or placement, they ensure that attention is directed intentionally. Implementing this principle enhances navigation and decision-making efficiency in both website and user environment

These are just a few of the principles that underscore the synergy between web and UX design. By embracing these principles, designers from both disciplines can create efficient, and engaging digital experiences that cater to the evolving needs and behaviors of online audiences.



10 crafty ideas that can keep your brand front and center with your audience

For business owners and marketers, the pressure is real when it comes to upholding a strong and unforgettable brand presence. Juggling multiple tasks, maintaining campaigns, crafting engaging social media posts, and delivering fresh content consistently is no small feat. Your audience is always hungry for new content, and recycling the same ol’ same ol’ can make things feel a bit stale.

That's why, it's vital to have a toolbox of strategies that keep your brand front and center for your target audience. To help you out in this journey, we've curated ten effective strategies that work well for businesses of all sizes. These strategies go beyond the routine and are centered around infusing new life into your brand awareness efforts, ensuring that your customers and prospects continue to engage with your brand in a meaningful way.

  1. Holiday greetings: The holiday season is the perfect time to express gratitude to your customers. Get creative by creating a series of holiday posts, like the "12 Days of Christmas" or multiple Thanksgiving posts, sharing why you're thankful for your cherished customers, dedicated vendors, and hardworking employees. Spice it up with fun visuals that resonate with the holiday spirit while maintaining your brand's visual tone. This includes using your unique color palette to ensure your brand remains easily recognizable, making your holiday messages memorable and engaging.
  2. Engaging newsletters: Craft newsletters that captivate your subscribers with valuable content, product updates, and exclusive offers. Leveraging eye-catching subject lines and well-designed templates in your brand’s visual tone and personality can lead to higher open rates and increased customer engagement.
  3. Captivating campaigns: Create email or social media campaigns that engage and inform your audience. Incorporate storytelling, infographics, videos, animation or interactive elements to captivate your audience and encourage them to share your content with their networks.
  4. Bring your events to the digital world: Elevate your brand's presence by transitioning your in-person events into the digital realm. Ditch the static images and PowerPoints and embrace the power of animated videos and dynamic digital panels to breathe life into your brand. By creating engaging, interactive digital experiences, you can bridge the gap between your audience and your brand, ensuring your events leave a lasting impression.
  5. User-generated content: Encourage your customers to share their brand experiences. Showcase user-generated content on your social media channels, website, or marketing materials to foster brand loyalty and trust. By doing so, you not only foster brand loyalty and trust but also give your customers a voice, turning them into your most persuasive brand ambassadors.
  6. Exclusive offers and discounts: Give your customers an extra reason to smile by surprising them with exclusive offers and irresistible discounts. Craft time-sensitive promotions that reward loyal customers and create a sense of urgency, encouraging them to make a purchase and reinforcing their connection to your brand.
  7. Rethink your product launches: Make your product launches memorable by reinventing them annually. Create a buzz with captivating new graphics and a vibrant color palette that's uniquely yours. By infusing excitement and anticipation into each launch, you ensure your customers eagerly await what's next, further strengthening brand loyalty.
  8. Customer stories and testimonials: Share success stories or testimonials from satisfied customers. Use authentic, in-the-moment headshots to ensure that the photography truly resonates with your audience. Remember, not everyone is a professional copywriter, so it's perfectly acceptable to refine and edit the testimonials. The goal is to effectively showcase your brand's positive impact on people's lives, making your brand all the more memorable.
  9. Contests and giveaways: Engage your audience by organizing enticing contests and irresistible giveaways on your social media platforms or through well-crafted email campaigns. Utilize clever writing, breathtaking imagery, and impactful design in your campaign materials to maximize participation and broaden your brand's reach. These initiatives not only boost your brand visibility but also create a sense of fun and community around your products or services.
  10. Consistent visual branding: Uphold the essence of your brand by maintaining a consistent visual style across all your marketing materials. From your website to your social media profiles and printed materials, this uniformity reinforces your brand's identity, making it more memorable and recognizable to your audience. This cohesive visual approach ensures your brand remains front and center in the minds of your customers and prospects.

By implementing these ten strategies, you can effectively maintain a prominent brand presence in the minds of your customers and prospects. Being authentic, providing value, and actively engaging with your audience are the keys to success in this endeavor.

If you need assistance, Creative Chain has deep experience supporting many of these tactics with creative marketing, and can help make your brand unforgettable in the eyes of your audience.


Explore new paths to maximize your budget with creative collectives

In the dynamic world of marketing and design, where creativity meets strategy, choosing the right team is crucial to success. Traditional advertising agencies have long been the go-to choice, but there's a refreshing alternative on the rise—creative collectives like Creative Chain. These collectives offer a cost-effective and creatively fulfilling approach to your projects. In this article, we'll explore how to harness the cost-saving potential of working with a creative collective. We'll delve into the key aspects that impact pricing and explain why this approach is anything but conventional.

Efficiency and tailored expertise

Creative collectives are a refreshing departure from the traditional agency model. While traditional agencies maintain a workforce of full-time employees, incurring significant overhead costs, including expenses like 401K contributions, in addition to well-appointed lobbies to impress their clients, creative collectives take a different approach. They prioritize efficiency by assembling a team of experts tailored to the unique needs of each project. This approach not only minimizes extraneous expenditures but also streamlines the entire creative process.

Streamlined services for significant savings

Creative collectives are nimble and can efficiently handle a wide range of services, from design and copywriting to video production to development, and more, all under one virtual roof. This not only enhances project efficiency but also eliminates the need for time-consuming coordination between various service providers, ultimately resulting in significant time and cost savings for the client.

Collaborative partnerships

Creative collectives aren't just service providers; they are true partners in your success. They traditionally maintain a smaller roster of clients, taking the time to understand your business, your goals, and your audience. This in-depth collaboration ensures that the work they produce aligns perfectly with your brand and resonates with your target market, reducing the need for costly revisions, adjustments and delays.

Optimizing your budget

Since creative collectives rely on their expertise to build vast talent acquisition pipelines, they excel at tailoring the right resources to suit your budgetary constraints. So, unlike the conventional practice of clients closely guarding their budgets, when clients share their budgetary parameters, creative collectives specialize in identifying and integrating talent that not only aligns with your financial considerations but also offers the best value for it. This approach ensures that you receive top-notch services without exceeding your budget.

Eliminating hand-offs: The art of efficiency

Creative collectives go beyond the limitations of specializing exclusively in design, copywriting, web design, or web development. Their true strength lies in seamlessly integrating these various disciplines. This synergy allows for an effective partnership among your resources when a project is handed from one specialist to another, as well as a balanced optimization of efforts to achieve the best possible results. This enhances efficiency for the creative collective resulting in a significant cost savings, which they are pleased to offer to their clients through competitive pricing.

The road map for cost-effective collateral design

When you need marketing collateral and embark on a journey with a creative collective, understanding how to maximize your return on investment is essential. Here's the game plan for securing the best pricing on your marketing collateral:

  • Brand brilliance and clarity: Embracing the unique strengths of a creative collective begins with providing comprehensive brand guidelines or, at the very least, a crystal-clear understanding of your brand's essence. This encompasses elements like your logo, preferred fonts, and color palette. The more precise you are with these details, the more the creative collective can tailor your collateral to your brand identity, resulting in cost savings.
  • Picturing perfection: Effective communication is pivotal when it comes to image direction. Specify whether you will supply the images or if the creative collective should embark on the hunt for stock images or craft bespoke illustrations and icons. Clear directives in this realm ensure your creative vision is realized, curbing the need for revisions and curbing costs.
  • Blueprint for success: Incorporating examples showcasing the style and tone you desire for each deliverable is another strategic move. Whether it's a website, a brochure, or a vibrant social media campaign, offering a clear vision of your preferences streamlines the creative process, ultimately saving both time and money.
  • The complete picture: In addition to the elements mentioned above, make sure you provide all the relevant content required to complete the project. This encompasses text, images, and any other assets necessary for your deliverables. The more comprehensive your content, the smoother the creative process, and the more cost-effective your project becomes.

However, without these essential building blocks, you'll find that the resulting price tag veers toward the higher end of the spectrum, or the creative collective may have to bill you hourly for the work.

Final Thoughts

Creative collectives provide a cost-effective, efficient, and collaborative approach to marketing and design projects. By embracing their one-stop shop for creativity, collaborative partnerships, and scalable services, you can optimize your projects for success. Furthermore, by following the road map for cost-effective collateral design, you can ensure that your creative collective delivers on your vision without unnecessary costs. This innovative approach to collaboration is designed to help you achieve brilliance in your marketing and design endeavors while staying within your budget.

What is a brand discovery and why would my business need one?

You have engaged with a new graphic designer, copy writer or another creative vendor. It’s common for clients to work under the premise that simply tasking the creative with a project, providing a few instructions, and waiting for the magic to happen are the steps that will lead them to checking off the box for the creative challenge at hand. We work in an era that values quick decision-making and swiftly moving to the next task, so in this light it's natural for savvy professionals to follow this instinct. However, effective creative outcomes often stem from a more strategic starting point. The path a creative project takes, whether it's in the realm of design, copy, video or images, should start with a conversation about your goals and what makes your brand unique. Enter the brand discovery.

What is a brand discovery?

The brand discovery process is different for every business, every project and every creative strategist. Only one meeting might be needed for some, while for others, several meetings may be needed. However, the primary goal of a brand discovery is the same: create a strong connection between your brand and your audience, setting the stage for growth, loyalty and success.

Understanding your audience is essential 
One of the underlying purposes of a brand discovery is to understand your core audience. After all, it’s your customers who keep you in business, so learning about them is paramount. Creative strategists will want to know their gender, age, income, personality traits and behaviors. The information collected here will help creative strategists make brand more relatable to your audience, and relatability is one of the foundations of trust and confidence in your brand.

Another important step: Examining the competition
A good brand discovery will also include a competitive analysis. A competitive analysis will uncover not only direct competitors, but also similar businesses. Asking who “you” are may not be enough. It is just as critical to ask who “they” are. Once this is defined, an analysis on their strengths and weaknesses compared to your brand may shed some new light on what your creative marketing strategy should be.

What more does it involve?
A brand discovery unveils various insights including where your brand has been, where would you like your brand to go, what creative challenges you have faced, or how will the new creative challenge co-exist with your brand.

Why do I need one?

Many clients have their own perception about the necessity of a brand discovery, often associating it exclusively with developing a brand strategy or with their brand logo.  However, it's more fundamental.  In its simplest form a brand discovery is an exercise to “discover” your brand, which may be essential regardless of the deliverable. Clients may be asking "how do I know if I need a brand discovery?" Well, the answer might lay in this analogy: would you email a new doctor’s office and ask for a diagnosis for your illness before the doctor has even seen you? You could try. But, chances are your new doctor will need you to schedule an office visit so they could ask questions about your medical history and your symptoms. They may even need to run some tests before they can properly diagnose your health issue.  This same principal applies to a brand discovery.

Not convinced? Need more clarity? Well, here’s another analogy: Starting creative projects without a discovery is much like shooting arrows blindfolded. Creative strategists would be completely blind, and they would never, ever hit the bullseye on the first shot, or even the second or the third. The success of your creative project can be very subjective. A good brand discovery takes subjectivity and unfounded creative preferences out of the equation and replaces it with informed choices.

Some brands may already have an extensive brand guidelines book, with the brand persona, core values, brand tone and manifesto already written by a previous branding agency. This is certainly great and may very well eliminate the need for a brand discovery. But, as in the previous analogy, when you need a new doctor, that doctor may have their own questions, or may ask for different tests that will help them make their own informed decisions. This same principal applies to creative strategists.

A brand discovery is the compass that steers the ship of creative projects towards success. It's the essential groundwork that ensures every creative challenge aligns with the brand's identity and resonates with its intended audience.

Should you choose an agency or a freelancer? How about neither?

Running a business comes with many unique challenges. Business owners and managers need to develop a business strategy, generate sales, supervise team members, and the list goes on and on. So, when a business needs to refresh their brand, build a new website, or has some marketing need outside of what their current team can handle, owners and managers customarily ask themselves “Do I hire a freelancer or an agency?” There are scores of articles published online that help business owners choose between the two. In this article, we suggest that neither may be the best answer for your business. But, let's begin by comparing traditional freelancers and agencies.

The skinny on freelancers

Freelancers are often an attractive option for businesses who can’t hire full time staff but have creative or marketing needs. They are usually more affordable than agencies, and if you can find that "unicorn" freelancer who can handle a host of jobs that require different skill sets, businesses think they have hit the jackpot. Except they haven't. These "unicorn" freelancers who write ad copy, design logos, edit videos and code websites, or utilize other combinations of very different skill sets on a day to day basis, are called generalists. Generalists are torn in too many different directions to focus, stay informed of best practices and fine-tune a craft in any one area of expertise. The other danger with hiring a freelancer, whether they are a generalist or a specialist, is that business owners and managers often have to "kiss a lot of frogs to find a prince." In other words, they will often have to work with freelancer after freelancer who are unreliable, not as skilled as they marketed themselves and lack any sense of accountability before they find one who actually does work out.

The traditional agency

Traditional agencies are much more accountable, consistent, and reliable. However, as you likely have already guessed, they are also very expensive. After all, they must cover the cost of their well-appointed lobbies, scores of employee salaries, and fully stocked kitchens. They cover these costs by adding layers of padding into the price of their projects, as they should in order to keep the lights on. In addition, agencies have so many built-in processes it can slow down their production schedule, causing delays for their clients. Another problem is many of the smaller agencies also only specialize in one area and are limited by what their core team can do for you. “We don’t do that” is a common phrase with traditional agencies. This leaves their clients to interview and source other agencies for yet another particular area of expertise.

Why not seek an alternative approach?

Creative collectives, networked models, virtual creative agencies — however you label them — have become a popular business model over the past few years and have grown steadily during the pandemic that crippled most of the world in 2020. They built their business model on the premise of networking with experts and hiring them on a consultant basis to work on projects that require a wide range of specializations. Another feature of these businesses is there is no centralized brick and mortar office. Everything is done remotely. Many of these businesses don’t think of themselves as an agency simply because they don’t fit in the traditional mold. Which is how we think of ourselves at Creative Chain.

Creative Chain identifies as a non-agency that operates without walls and without the confines of in-house resources or expertise. We have already done the work of vetting out scores of talented individuals and we have worked side-by-side with these talents on a variety of projects before you have even reached out to us. Thus, we can quickly and expertly assemble a team that's right for your project while we guide the work with an emphasis on reliable results. Because each team member is specialized at Creative Chain, and teams are hand assembled for your specific need, team members therefore may not have established a rapport with each other or developed a cross-functional process. If this type of work dynamic is important to you, then a traditional agency might be a better fit for your project.

The main advantage of businesses like Creative Chain is they fill a very large gap between freelancers and agencies. Better stated, they normally can offer the affordability of working with a freelancer but offer the accountability of working with an agency. And, because businesses like Creative Chain only hire experienced specialists who focus on one area of expertise, you can be assured you are getting expert consultation throughout the duration of your project.

How much should you pay for a brand identity and what resource should you work with?

Hmmm….How does that idiom go again?

When I first moved into my home, Home Depot was my go-to resource for every appliance, fixture, hardware and tool for my home. We knew enough not to buy super cheap, so we invested one or two tiers up…mid-ranged cheap.

Living in New England, we knew we needed a snow blower. So I bought a model at Home Depot for around $200. It wasn’t super cheap, but it wasn’t expensive either. That snowblower lasted about two seasons. Then I bought another, this time investing $250. Surely this will last I thought. Sadly, I was wrong again. I bought one more snow blower, again at $250, hoping that it was just bad luck and third times a charm.

Boy, how wrong I was. I finally had enough. I needed a good snow blower that would last. So, I did my homework. I talked with some neighbors. And I shelled out $1000 at a shop that specializes in tractors and mowers and snowblowers. You know what? That was 10 years ago, and that same snow blower still works as well today as it did when I first purchased it.

I learned a valuable lesson with snow blowers, grills, faucets, vacuum cleaners, appliances and just about everything else I’ve purchased over the years. You really do get what you pay for.

The same idiom applies in business…you get what you pay for. Businesses have many options when it comes to investing in their brand identity.  You don’t want to end up with the option that breaks after two years.  This article will explore those options, and more.

Contests may be ideal for hot dog eating. But not for logos.

The concept behind Crowdsourcing websites like 99designs that offer logo contests is simple. You submit your request to a crowd of designers who compete with one another to design a logo for your business. And, you only need to pay for the logo that you like. As for the other designers who entered the contest, well they don’t get paid. The whole idea of this is absolutely obscene.

Imagine you walked into a restaurant, and ordered 20 items off the menu. But you told the waiter that you would only pay for the food that you liked. As for the other 19 food items, well, you won’t pay for those. No restaurant would ever consider this. So, why should professional designers? In fact, there is no credible professional service, from lawyers, doctors, accountants and more, that would ever consider this as a viable source of income. And neither do credible professional designers.

Let’s think this through for a moment and return to the same analogy in the intro paragraph. One plumber put it the best. He said I can purchase any premium brand faucet I wanted (Kohler, Moen, Delta, American Standard), as long as I didn’t buy it at Home Depot. According to him, and many other contractors that I spoke with, Home Depot would purchase inferior goods and sell them at moderate prices.

Since many of those who participate in these contests do not actually get paid for their work, they are not, by definition, professionals.  Instead, these contests are littered with amateurs, hobbyists and students who will all too often not invest very much time in your logo at best, and at worse offer plagiarized logos or a vector downloaded from a free online resource in place of custom-designed solutions. For this reason, I am not even considering logo contests as a viable option.

Viable Low-end Solutions

Since we’ve eliminated logo contests as a viable option, there are other freelance marketplaces, such as Fivver, Upwork, and others, that allow you to place any budget that you would like. If using one of those online marketplaces, I offer these words of advice “tread very carefully.”  If you set your budget between $5 – $500, chances are pretty good that you will get the same pool of designers who will not invest very much time in your brand and would likely offer plagiarized logos.

To avoid this, be sure to ask about the logo designers process. Your logo design will be in good hands if the designer’s process includes a discovery session, research, ideation, and options in the first draft.  Aim to spend at least $1000 – $2500 to attract an experienced designer on a freelance marketplace who would provide a thoughtfully executed logo design. If you are investing that much, be absolutely sure the designer follows a process that includes getting to know you and your brand before diving right into design. This is your logo for your business, so you want it to be right.

Mid-range options

Experienced freelancers and small start-up independent agencies make up the low-to-mid-range pricing options. They would follow a tried-and-true process. Their discovery phase may be a bit more extensive, and may include more than one session with you and your stakeholders or colleagues. The more experienced the designer and the more time they spend with your logo, the more you should expect to pay.  Your cost would likely be start at $2500 and could be upwards of $5000 for just a logo. You will not have to worry about receiving a plagiarized logo, or a logo that didn’t have thought instilled in the execution.  For this spend, you should also expect to receive final files that include vector EPS files, transparent PNG files, as well as different layouts such as square, horizontal or vertical. These are very important for sending your logo to other vendors.  If you need more than just a logo, such as a brand identity book that included a color palette, typography and other elements, the cost could range from $5000 – $50,000.

High-End Pricing

Branding and renowned design agencies round out the high-end logo pricing options. Expect to pay at least $50,000 for just a logo, and up to $250,000 for an extensive brand discovery process and a large branding book. For companies that also need a brand strategy and global brand identity package, the price would likely be in the neighborhood of $150,000 – $500,000+.

Where does Creative Chain fit?

Creative Chain falls in the mid-range. We price our projects based on the project scope. As a frame of reference a brand identity might start at $3000 for a logo and basic brand guidelines document depending on your needs for each deliverable. Our services in brand identity are wide and varied, and it all starts with your goals. As an example, we can also work with one of our fully-vetted brand strategist partner, for a more extensive brand immersion exercise and extensive brand guidelines. Our experience includes interviewing internal stakeholders and external customers, and converting those discussions into meaningful briefs. We will discuss your challenge and deploy the right strategy, minds and skill sets to your project.

Want to learn more.  Reach out today.